Affiliate marketing is a marketing technique in which the affiliate earns a commission. This happens by successfully generating customer interest in the company’s product. There are 3 parties involved: The company, the affiliate, and the customer.
The company decides what it wants to sell. In this case, an affiliate program for this product needs to be set up. The affiliates are responsible for promoting these products. The customers decide whether they want to buy it or not after seeing their advertising material. When a purchase has taken place, all three parties benefit from the purchase.
- The buyers pays and receives the product.
- The seller or the company receives the money and makes sure the buyer gets the ordered product.
- The company gives the affiliate a commission for his service and promotion.